Netmarble eyes more new IP titles, expanding to PC, consoles

김한주 / 2022-01-27 14:05:03
  • facebookfacebook
  • twittertwitter
  • kakaokakao
  • pinterestpinterest
  • navernaver
  • bandband
  • -
  • +
  • print
Netmarble-business plan
▲ Netmarble Games CEO Kwon Yeong-sik speaks during a press conference held at the gaming firm's new headquarters in eastern Seoul on Jan. 27, 2022. (Yonhap)

Netmarble-business plan

Netmarble eyes more new IP titles, expanding to PC, consoles

By Kim Han-joo

SEOUL, Jan. 27 (Yonhap) -- Netmarble Games, a major South Korean mobile game developer and publisher, on Thursday introduced more than 20 new titles with 75 percent of them based on its own intellectual property (IP).

"Netmarble is introducing 22 new titles in various genres," Netmarble CEO Kwon Yeong-sik said during a press conference held at the gaming firm's new headquarters in eastern Seoul, emphasizing the lineup includes many original content titles.

Since its establishment in 2000, Netmarble has been producing and providing some of the most successful mobile games, including MARVEL Future Fight and Seven Knights, in the global market.

The gaming firm, however, has been suffering from a lack of IP and its developers' preference for developing games only for mobile platforms.

"There has been so much talk that Netmarble lacks its own IP, but that is because the company started as a publisher in the beginning," Kwon said, adding that 65 percent of the new titles are wholly created by Netmarble and another 10 percent are co-produced.

Netmarble will focus more on IP by investing in webtoon and animation companies both at home and abroad, Kwon said.

Netmarble will also expand into the PC and console game markets, Kwon said, with details of its plan for its blockchain gaming business to be unveiled soon. A blockchain game is a video game that includes elements that use cryptography-based blockchain technologies.

(END)

(C) Yonhap News Agency. All Rights Reserved